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Auditing your eCommerce business is a daunting and extensive process, which is one of the reasons why many business owners love to avoid it.
If done correctly, a marketing audit could be beneficial for your eCommerce site store to realign your game, stand out from your competitor and understand what works best for you.
Many eCommerce owners find themselves overwhelmed when it comes to dealing with finances, accounts, and bookkeeping. This leads you to ask yourself questions such as whether to outsource or hire in-house.
Let’s evaluate hiring in-house vs outsourcing so you can figure out the best way to meet the accounting needs of your company.
Running an e-commerce store is a lot of work. From looking after the entire follow-up process, including marketing, communication, fulfillment, shipment, and everything else in between. It can get daunting at times.
Getting your store automated will save you time and maximize your efficiency which results in you getting free from mundane tasks. Find out how.
It is easy to get lost in the crowd when you don’t keep track of your important e-commerce metrics that determine if your business will be in profit or loss.
Tracking eCommerce metrics have the most impact on your store’s revenue. Keeping your fingers crossed and merely checking the total sales at the end of the month isn’t a great way to measure your store’s success
You need to send the right message to the right people at the right time and you’ll generate more revenue.
And in order to do so, you need to create a sales funnel to attract and convert visitors into buyers.
Let’s have a look at the 4 main funnel components, and talk about the tactics you can use to optimize them
it can get complex sometimes as new changes occur in the SEO industry very often. If you’re always up to date and make sure you follow updated SEO best practices, it becomes easier to stand out, beat the competition, and generate maximum revenue.
To help you stay updated and practice the best SEO strategies, we’ve collected a definitive guide and tricks that actually boost your traffic in 2023.
jewelry is not just a mere article, it’s an emotional investment.
Selling and buying jewelry is based more on promoting emotions using symbolism that goes back to the hundred-year-old traditions.
Making jewelry takes an exorbitant amount of craftsmanship and creativity, it takes an equal amount of skills and knowledge of the market to sell it.
Encompassing significant tips and strategies will increase your market return for your jewelry business.
Let’s have a look at those strategies:
Companies that are successful in nurturing leads generate 50% more sales-ready leads at a 33% lower cost.
Nurturing leads is important to the growth of any business as it can drive many positive results for your company. If you haven't already implemented an effective lead nurturing strategy, you should consider doing so.
Only 2-4% of site visits result in transactions. This is because shoppers are flooded with choices. They get easily distracted and lost with thousands of other options they have. That is why eCommerce brands are tasked with winning back shoppers who have shown interest in their products in the past. And in order to do this, remarketing is a way to go.
An eCommerce store is only successful when it creates a quality user experience through constant innovation and testing out what attracts your customers the most.
For this, you should have tangible insights into what your target audience actually is. And that is achieved by A/B testing.
You should keep yourself updated all the time with the latest eCommerce trends that boost your revenue in 2022 and beyond to thrive in this highly competitive market. Even if your product is highly valuable and unique but without best practices, you might fail to reach a huge market that is waiting to buy your product.
If you want to see your eCommerce store reach its true potential and keep growing then you have a couple of options.
Let's have a look at them.
Email marketing is a proven component of customer acquisition. It is a great, low-cost method to drive engagement and conversions.
Sending a mail or two is easy but a long-term email strategy can grow your business exponentially. Here are some email marketing best practices you can follow to kick off your campaigns this year.
In the world of social media, marketers know that constant change is the only thing they need to be careful about. Algorithms, APIs to features, and best posting times, all change over time.
We’ve put together the list of the most common mistakes to say bye to in 2022 and turn your social media miseries into social media magic that doesn't cost you your reach, engagement, followers, and customers.
Even if your eCommerce business experiences a few good marketing wins, there might come a point when you might feel stuck and fail to achieve your targets.
Take your conversion rate optimization (CRO) to a new level to accelerate your growth.
Let's see how you leverage CRO in your business.
Despite the growth and massive opportunity in the eCommerce business, starting your own eCommerce store from the very scratch can be stressful and comes with many challenges.
If you avoid these 6 costly mistakes that keep you from building a profitable business, growth is inevitable and you will likely have a lucrative business within no time.
When an entrepreneur intends to set up an eCommerce store he has multiple options in front of him to choose from.
They could either do everything by themselves, hire an expert to handle each task, or automate their store by opting for DFY eCommerce which provides them with A-Z services.
Let's find out the pros and cons of each one and what's suitable for you.
Done For You (DFY) marketing agency system allows you to skip all the trial and error.
Eliminates the painful missteps most of you make when launching your agency so you don’t have to ‘learn the hard way’, it also allows you to enjoy the benefits of a virtual marketing task team at your fingertip.
When your business is clear on the brand and delivers what they promise, you will see tremendous fruit while building brand loyalty among the customer base
Do you have a well-planned strategy and a strong brand that reflects your business values and appeals to your target audience?
A Done-For-You (DFY) system can help you lay a solid foundation for your business. It saves you the time and hassle of starting your store from the scratch.
It saves you time, trial and error, and the stress of starting, building and growing a business from the bottom up.
Unlike doing it yourself, the done-for-you eCommerce model takes away all the stress, time, and effort of running an eCommerce store in multiple ways and ensures your store's impressive growth.
Find out how in this blog.
Are you looking for a way to increase your rankings on Google? If so, then you should be focusing on search engine optimization. Many people mistakenly think that their website will automatically rank high in the Search Engine Results Pages (SERPs) simply by having it out there. Truthfully, this is not always the case.
Email marketing is one of the most efficient lead generation strategies as it targets customers who are already interested in your product or service. It's a great way to stay in touch with your customers and keep them up-to-date on your latest products and promotions.
There are many ways to make mistakes in e-commerce. However, the 10 most common mistakes can be avoided with a little knowledge and experience.
"How To Start and Scale Your first e-commerce store?" is a question that many people around the world have asked. This piece of content will provide you with some of the best ways to get your business off the ground and keep it afloat in today's competitive market. It will give you tips on how to start an e-commerce business, scale your e-commerce store, and turn it into a real money-making machine. Let's get started, shall we?
eCommerce after COVID-19 will be experiencing changes. With the rise of the digital economy, we’ve seen how retailers have embraced eCommerce and converted to this business model.
You are reading this article because you want to find out how to get the most bang for your buck with online advertising.
It's a good question and one that many business owners & marketers have asked themselves. The solution is not an easy one, but it does exist. Let's take a look at some of the best methods for maximizing ROAS (Return on Ad Spend).
You might be asking yourself the question, "Is it even possible to scale my e-commerce in 2021?" Well, yes! Here's a list of 10 tips for scaling your e-commerce in 2021.
It is a very common misconception that the only way to scale an online product is through advertising.
Today, a lot of businesses and companies know how important it is to create a digital presence. Going online means more opportunities and new real-estate to market and advertise your business. The potentials are limitless, from search engines to social media, there are a lot of new avenues for you to grow your business online.
Getting the blog length right is not just a matter of SEO. It also needs to be industry appropriate.
The Covid-19 crisis has demonstrated the importance to society of being able to function remotely on all sorts of levels - and has provided numerous benefits for e-commerce firms.
E-Commerce is enjoying an unexpected boost due to the Coronavirus pandemic. But an E-Commerce influencer could help your firm maintain strong growth as normal life returns.
The importance of digital marketing and trading has been demonstrated by the Coronavirus pandemic - but its importance will long outlast the crisis.
The worst effects of Covid-19 have been felt in urban areas, but the countryside has still faced significant problems as a result of the pandemic, leaving SMEs with big challenges.
YouTube is the world’s largest social media platform for video sharing, which means it offers firms marketing possibilities way beyond what many realise are possible.
Firms do not just need to deal with the wider economic consequences of the Coronavirus crisis: They also need to be mindful that their response can have a longer-term impact on their fortunes.
The Coronavirus may have caused economic strife, but this has not changed the government’s stated plan to ‘level up’ economic performance between the regions.
The hospitality industry has suffered more than most in the Coronavirus industry, due to the impossibility of bringing people together in shared spaces. But social media marketing may help it recover.
Download some of our best practice tips and ebook guidances for free. Just fill in the form to receive our e-book guidance and best practice tips for your chosen subject. If we don't have it yet, we will create it for you (this option is available to our clients).
Getting your firm to stand out in a crowded marketplace is not easy. There will be any number of other small and medium-sized companies out there wanting to serve the same customers as you, promising to meet the same needs and claiming their solutions are the most effective.
At #BeUniqueness, we have extensive experience in digital marketing for law firms.
Digital marketing is now a major feature of the landscape, but it is still misunderstood by some.
Sometimes that can happen quickly. A good example of this will be the buyer personas used by immigration law firms. Now the rules are set to change following Brexit, there may be many more cases involving people from the EU who will find it harder to come to Britain than was the case before. On the other hand, many skilled people from other parts of the world may find it is easier and be less likely to need legal help.
Content marketing is the most long-term element of digital marketing, which means it can have a very effective role to play in some strategies.
Few people will be pressing ahead with starting new businesses while the COVID-19 crisis continues. But when the emergency abates, there will be plenty of new opportunities firms can grasp with the help of great digital marketing.
Most consultancy firms have websites, but many could benefit from the use of web services to improve their user experience and technical SEO.
Artificial intelligence is something that divides opinion, with some seeing it as a threat and others an opportunity. But either way, it is likely to play a major role in E-Commerce in the 2020s.
The coronavirus crisis may bring major economic problems for many, but there is no doubt that for E-Commerce retailers, it is an opportunity to increase sales that should not be missed.
The coronavirus crisis has led to widespread disruption for bars or restaurants, but our Manchester-based digital agency can help you plot a way forward using social media and digital marketing.
Find out how the best digital marketing agency in the UK can offer website development, digital marketing and social media management along with great discounts to help your business not just survive the COVID-19 crisis but emerge stronger in the future.
Uncertainty is something all firms dislike, whether in E-Commerce or on the high street, but with good preparation it is possible to have contingencies in place for any eventuality.
Low interest rates have been with us for over a decade. So how can you best market alternatives to traditional savings?
The UK E-Commerce sector has been growing faster than most, indicating just how strong the potential is in the marketplace.
Hoping you won’t just see the same old exhibitors at LegalEx? You’re in luck, for BeUniqueness offers an exciting new alternative to the traditional methods of marketing law firms.
In this video, we are going to show you how to create a personal Facebook account.
In this video, we are going to walk you through the process of how to register for an advertising account on Amazon. If you are an eCommerce business in the UK that uses Amazon as a primary platform to sell your products, then this video is likely to be helpful for you.
In our last video, we talked about how to launch a successful LinkedIn advertising campaign. But before you can create an ads campaign, first you need to have a LinkedIn account. Click below to start watching your video
In this Webinar, we will cover the following points about Content marketing and how it can tell your brand story.
Do you want to create a successful ads campaign on LinkedIn to help your business drive more traffic?
Do you have a nice website featuring great content, but still struggle to receive enough visits and turn that into business? Well, sometimes you need to buy some advertising.
In this video, we are going to show you how to create a new Google ads account for free.
By definition, E-Commerce uses the internet to sell goods. But there is more than just a single website that can help you trade your goods and services.
Instagram is a popular and powerful form of social media. But what is the best way to market an E-Commerce firm with it?
Obtaining leads is a crucial first step in the marketing journey. But it means little unless you can steer them through to the point of making a buyer decision.
Facebook is the most widely used social media platform on earth. But that is just one of the reasons it is extremely useful for helping E-commerce firms with marketing.
E-Commerce may be big business, but there are plenty of reasons many firms miss the opportunities on offer and end up failing.
E-Commerce is a fast-growing industry with a myriad of opportunities for success. But great leadership can still make a big difference to whether a company succeeds or not.
In a digital age, every firm needs a website that can boost its sales and profitability. But simply having a web presence is not enough. The site needs to be designed in the right way.
Every firm needs to create awareness about its story and its products or services. But is a Wikipedia page the right way to do it?
Whatever your firm, a great website is a vital asset and getting the features right is essential.
E-Commerce is a rapidly growing feature of the retail landscape - and social media has a definite part to play in helping drive sales.
There are many ways to sell online, but Google Shopping combines some of the characteristics of a price comparison site with a more conventional e-commerce platform.
It seems that everybody is producing content these days, but there is only so much space on the first page of search rankings. That means having excellent SEO is crucial for your content to be visible.
Amazon is one of the world’s largest e-commerce platforms, making it a potentially great choice for those keen to sell their goods and services online.
Ebay is one of the most well-known and popular online trading sites, but anyone planning to use it needs to know the full pros and cons of the system in order to get the best use out of it.
The start of a new decade may be a time of great excitement about the future, but that does not mean everything is about to change.
There are many platforms out there for e-commerce firms, but Etsy can be one of the most convenient ones for those starting completely from scratch.
The last decade has seen plenty of change in the field of digital marketing. But what will the new decade bring?
Not everyone holds a position at the head of a company or department, but in some ways, everybody can be leader.
Digital marketing is something more and more firms are doing these days. But trying to do it in-house may not be the best way.
Business may seem like a game, but according to ‘infinite’ theory, it’s not one with a final whistle.
The way many firms focus their marketing strategy on highlighting what they do. But being more concerned with ‘why’ could be much more important.
How to generate more leads for your law firm with our tailored content marketing strategy? Check out this webinar and learn more about what we can help!
How to grow your law firm in 6 months with our tailored digital marketing strategy? Check out this webinar and learn more about what we can help!
Organic content has a major role to play in raising awareness of your law firm and what it offers, but how can organic social media help?
At BeUniqueness, we have extensive experience in digital marketing for law firms. In devising a tailored marketing strategy for you, we can help you decide which marketing solution is the best option for your law firm to help raise awareness, create leads and develop custom, generating a better return on investment as a result.
Organic content is not the only kind of digital marketing through which a firm can raise is profile. But when might pay-per-click (PPC) be the best option?
The extent of social media use across the globe is now quite staggering. According to Oberlo and Avocado Social statistics, there are 3.2 billion users worldwide, including 45 million in the UK. Therefore, social media presents a huge opportunity for your law firm to target your market and generate leads.
Using social media in a marketing campaign has the potential to bring your message to more of your target market, but it is important to get the medium right and connect it to your other content. Facebook can be a great platform for this.
Everyone wants to get on page one of the Google search rankings - and Google Ads can be one of the best and quickest ways to do it.
The arrival of the internet was unquestionably a game-changer for businesses. It provided a new means of communicating with customers, of marketing and of building a brand reputation.
Keeping in touch with your clients is a great way for your law firm to boost levels of service and add value, so it’s a good idea to have several ways of doing this to ensure you stay in touch.
Every company sets out to offer something that will bring plenty of customers, but not knowing what the competition is up to is like tackling the task blindfolded.
Every legal firm will want to do a good job for its clients, but sometimes it is easy to overlook the importance of good communication.
Knowing your customer is as essential in your market. It can shape everything you do, both when acquiring new business and in how well you provide a service.
The arrival of Boris Johnson in Downing Street may have seemed to be all about Brexit, but immigration lawyers will be watching to see how his policy in this area develops now Britain is outside the EU.
Any firm keen to use content marketing will need to understand what buyer personas are about - and making sure the relevant information is included is vital to determining the kind of content you produce.
You may write some great blogs, but there are plenty more out there who could be writing on similar topics to yours. So how can you make yours stand out and attract a greater share of web traffic?
As an SME, writing great content is important for your SEO rankings, but great backlinks are crucial if you are going to get high up.
When you hear the word “branding", you naturally think of a company logo. The swishes, the shapes, the way the letters integrate. If you think Mercedes, it’s the three-pointed star. For Nike, the iconic swoosh. A company logo can be an incredibly memorable thing, but it isn’t everything. In fact, it isn’t even what’s most important.
The use of SEO is among the most established arts on the web. Once a simple affair that could be accomplished easily, it is now a sophisticated art in which success depends on consistency, high quality content and good use of analytical tools.
Anyone with any significant marketing experience knows what content marketing is. But making it effective is more of a challenge than it used to be.
Email marketing is something most people will be at least a little bit familiar with, as they will have any number of emails being sent regularly to them.
They say “every day is a school day” and while established professionals may have left the days of chalk boards, dinner bells and uniforms well behind, there is no doubt that lifelong learning is vital for any professional career.
Search Engine optimisation (SEO) may not be something that everybody knows about, but most people have engaged with it, even if only indirectly.
Nearly every company in the UK now has an online presence, with websites coming as standard. However, firms that stop there are likely to be at a disadvantage against those who use social media as part of a content marketing strategy.
Any effective marketing strategy needs to know what its target market is. Whether it is aiming sportswear at young people, top-of-the-range cars at the wealthy or plant-based foods at vegetarians, there is a specific group of people to whom the appeal should be aimed.
Mention the phrase content marketing and many people will wonder what it means. The answer is that it is a type of marketing that works differently from the traditional way of trying to sell goods and services.
We’ve all been on the receiving end of email marketing, but many won’t realise just how much preparation an email marketer needs to put into an effective campaign.